Home
Maturity Snapshot

See your startup the way buyers do.

Founders often think the product is the problem. The Maturity Snapshot shows you how buyers actually see you — and whether what’s holding you back is the product, or the story around it.
How we work
iPhone mockup
The Problem

Buyers judge what they see before they understand what you offer.

Buyers miss what makes your product different.
Your story blends in before it ever stands out.
It’s hard to spot blind spots from the inside.
Our Solution

Book a structured, outside-in snapshot of how your company shows up to buyers.

Dashboard mockup
Objectivity

You get the outside view you can’t create yourself

Buyers form opinions before they ever test the product. We’ll give you blunt feedback that shows how you actually land with them.
Structure

A framework that cuts through the guesswork

What feels subjective gets broken into clear categories. You’ll see a scorecard that highlights strengths and exposes where you fall short.
Dashboard mockup
Dashboard mockup
Direction

Clear direction so you know exactly what to do next

Pointing out issues isn’t enough. We’ll turn findings into priorities you can act on right away with confidence.
Our Pricing

Clarity without the endless consulting bills.

A structured service at a set price, built to give you answers fast.

Maturity Snapshot

Popular

Check your market credibility and know what to fix first.

One-time payment. Takes about 5-days.
$3,500
A score that exposes what buyers see differently

Shows where your inside view and buyer reality drift apart.

Benchmarking against patterns from other vendors

Makes strengths and gaps clear relative to your closest comparables.

A clear action plan with specific priorities

A written set of fixes that highlight what to tackle first.

A 45-minute debrief call to walk it through

Time to review the findings, ask questions, and align on next steps.

Get your snapshot

Other services

Reality Check
Takes 60-minutes
A simple way to engage us. Bring your questions, and we’ll share blunt perspective from experience or connect you with other folks from our network.
Positioning Sprint
Takes about 2 weeks
A guided process to pressure-test your positioning bets. We’ll sharpen your strongest angle and bring it to life in a homepage wireframe and copy.
Why Trust EdgeWise

Blunt, independent perspective for WMS-related startups

We’ve seen the same issues show up again and again across startups, and we built EdgeWise to help founders fix them.

Experience shaped in supply chain software

Years in this space give us perspective on what earns credibility and what gets vendors ignored.

Created because founders
kept asking

This service came from repeated founder requests for blunt, outside-in feedback they couldn’t find elsewhere.

Independent and opinionated
by design

We don’t crown winners or play favorites. We give you clear perspective you won’t hear anywhere else.
Frequently Asked Questions

Common questions about the Maturity Snapshot

How long does this take?
You’ll have your report and debrief in about a week from kickoff. This is highly influenced by your ability to make your team available.
Do I need to prep anything?
No. Just share the materials you use to present your company (e.g., marketing, sales, recorded videos, etc.), and we’ll handle the rest.
Do you look at the product itself?
Yes, we definitely check out the product at a high enough level to ground our outside-in view but this is not a feature-by-feature audit.
What happens after the snapshot?
You’ll leave with new clarity and a clear set of priorities. Some teams stop there; others choose to keep working with us on positioning.
Untitled UI logotextLogo
Blunt, outside-in clarity for WMS-related startups working to earn traction in the US.

General

About
Contact

Services

Reality Check
Maturity Snapshot
Positioning Sprint
© 2025 EdgeWise Labs. All rights reserved.