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Positioning Sprint

Let’s fix why you keep blending in.

EdgeWise helps WMS-related startups uncover what makes them credible — and land on a positioning bet they can actually stand behind.
Reserve your sprint
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The Problem

Most startups struggle to explain what makes them different.

You sound like every other vendor out there.
Your story changes depending on who’s telling it.
When the story is not clear, buyers don’t trust it.
Our Solution

Book a two-week sprint with EdgeWise to cut through the noise and land on a clear positioning bet.

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Stage 1

We surface viable positioning options.

We review your story and the WMS market to uncover viable bets — highlighting where you stand and ranking each by risk and reward.
Stage 2

You choose the bet, we help make it credible.

Once you’ve picked a direction, we pressure-test it together and highlight the parts of your product and story that will resonate most with buyers.
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Stage 3

Make the new bet real on your homepage.

We deliver a homepage wireframe with production-ready copy so your team, customers, and partners stay aligned around a clear, believable story.
Our Pricing

Clarity without the endless consulting bills.

A structured service at a set price, built to give you answers fast.

Positioning Sprint

Pressure-test your positioning bets and bring them to life.

One-time payment. Takes about 2-weeks.
$7,500
Two weeks of focused work with EdgeWise

A guided sprint with working sessions to help you align and decide.

Documented positioning options

Multiple viable bets, clearly explained and ranked by their level of risk.

Insights from the WMS market

Practical context on how you compare to what others do in this space.

Homepage wireframe with production-ready copy

Your chosen bet brought to life in a homepage outline with real copy.

Reserve your sprint

Other services

Reality Check
Takes 60-minutes
A simple way to engage us. Bring your questions, and we’ll share blunt perspective from experience or connect you with other folks from our network.
Maturity Snapshot
Takes about 5 days
A diagnostic of your market credibility, benchmarked against patterns we see across other startups. You’ll know where you stand — and what to fix first.
Why Trust EdgeWise

Blunt, independent perspective for WMS-related startups

We’ve seen the same issues show up again and again across startups, and we built EdgeWise to help founders fix them.

Experience shaped in supply chain software

Years in this space give us perspective on what makes a positioning bet credible — and what gets ignored.

Created because founders
kept asking

This service came from repeated founder requests for blunt, outside-in feedback they couldn’t find elsewhere.

Independent and opinionated
by design

We don’t crown winners or hand you the “right” answer. We help you choose and pressure-test a bet you can stand behind.
Frequently Asked Questions

Common questions about the Positioning Sprint

How long does this take?
You’ll have your positioning bet in about 2 weeks from kickoff. This is highly influenced by your ability to make your team available.
Do you review our product?
Yes — enough to uncover strengths you may be overlooking. We’ll surface options, but you decide which bet to place.
Does the whole team need to be involved?
Yes. The sprint works best when leadership and product voices are in the room so alignment actually sticks.
What happens once it’s done?
You’ll leave with a clear positioning bet and a homepage that reflects it. We also connect you with partners who can carry that story into sales, marketing, and beyond.
Is this just messaging?
No. Messaging is part of it, but the sprint is about making a strategic bet on how you’ll show up — then proving it out on your homepage.
Can we update our positioning later?
Absolutely. We can always run another sprint when the timing’s right — markets change and goals evolve so your bet should too.
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Blunt, outside-in clarity for WMS-related startups working to earn traction in the US.

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Reality Check
Maturity Snapshot
Positioning Sprint
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